Brand experience & events — Abu Dhabi, UAE
15 years across brand, marketing, and events. I’ve worked inside some of the biggest brands in the UAE — and for the last three years I’ve been doing this independently, on my own terms.
About me
I’ve been working in events and brand experiences for 15 years. I’ve done this from both sides — inside major brands, and inside agencies — which means I understand what each side actually needs.
I started in marketing and moved into B2B and event marketing at Toyota UAE in 2013. Over nearly a decade at Al-Futtaim Motors, I ran the Dubai International Motorshow (5,000+ leads, AED 10M+ budget), launched over 25 products including the Land Cruiser and Lexus LX 600. I also led Toyota’s EV strategy integration into events and mentored a team as part of the Emiratisation plan.
Since going independent in 2023, I’ve worked as events manager and account manager across agencies including Viola Communications, Momentum WW, Omada Live, Dune Culture, and Avant ME — launching Ploom Aura in the UAE and delivering for brands including AGMC, MG, BYD, Aldar, and the Abrahamic Family House, among others.
I think about events the way a brand manager does. Not just logistics — the story, the guest, the moment that makes it worth remembering.
I’m currently building byTintisa’s own portfolio of fully independent projects — reach out if you’d like to be among the first.
Something worth knowing
I work with some of the best AI and technology suppliers in the UAE. If you have a product or brand story that technology could tell better — interactive displays, smart activations, immersive environments — I know how to make that work without it feeling like a gimmick.
Why work with me
Most event professionals are great at execution. I bring that — plus the strategic thinking that comes from 15 years inside brands that don’t compromise.
I’ve led motorshow operations for 5,000+ visitors. I’ve managed sponsorship calendars worth over AED 10 million. I’ve set brand standards and SOPs for events and activations. I’ve run mystery shopping programmes and fed the insights back into how events are designed. That kind of breadth is rare in a single person.
Three years working independently has added agency experience on top of all of that. I know what it looks like from every angle — which means I step into any brief, any team, and add real value quickly.
The work
In action
Who I’ve worked with
From global automotive groups to government entities and cultural institutions.
Get in touch
Whether you have a full brief or just an idea — I’m happy to have an initial conversation with no obligation.
I work in two ways: as a full event studio taking your brief from concept to execution, or as an embedded specialist inside your team or agency. Either way you get the same level of attention and accountability.
I respond to all messages within 24 hours.